Sunday, November 29, 2020
Can you introduce yourself and Business? My name is Oyewale Freeman, I am the founder and C.O.O of Kitchen Prep Enterprises, an emerging Nigerian startup. I am a graduate of the University of...
Facebook ads provide a way for small businesses to reach a targeted audience in a place that their customers already frequent (including Newsfeed, Messenger, and Instagram) with photos and text, as well as a video or slideshow.
You’ve most likely experimented with hashtags in the past, either on personal posts or by stringing together a few keywords in hopes of boosting a social media campaign. And yet you’ve probably wondered, is the pound symbol really necessary?
The pressure of managing your personal branding on social media can get stressful. From planning content ideas to learning new tools and trends and keeping the audience engaged, this may feel like you have plunged into a...
As technology futurist Kevin Kelly would say, right now is the best time to start a new business. Unfortunately, many potential founders, are fearful. This is not anecdotal. Between 1978 and 2012, the number of new companies declined by nearly 44 percent, according...
Starting a small business is fun and exciting — at least when you're planning it. You imagine yourself as the next Steve Jobs, inventing a product that will revolutionize the world for the better.
Spend any amount of time in entrepreneurial social media groups and you'll get a glimpse into the things that are happening in entrepreneurship. You’ll see entrepreneurs posting screenshots of five- and six-figure months. You’ll see leaders...
Your company's success depends on how well you understand your customers. Markets are broad and diverse. Unfortunately, entrepreneurs often make the mistake of not narrowing down their market to their ideal customers. As a result, they end up...
Google is still the King, Queen and court jester of online search. Sure, Facebook is trying to carve out their own slice of the search pie, but as of July 2019, Google dominated over 90 percent of all search queries. When someone does...
Whether you’re a pro at small business advertising or brand-new at the process, it’s important to consistently fine-tune your marketing plan, making it as specific and effective as possible. Not every business has a large...

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