Thursday, February 25, 2021
In this digital age, it’s no surprise that the marketing efforts of many businesses are focused online. But whatever happened to offline marketing? Does it even still exist? Indeed it does. Proven offline marketing tactics still exist — and should...
New year, new life. Although this popular phrase is not entirely true, what is true is that the end of the year invites us to reflect on what worked and what did not, so that we can set goals so...
If you’re looking for ways to improve and innovate your customer experience, why not delegate parts of your support tasks to your customers themselves? It’s not as crazy as it sounds since studies show that 90%...
Can you introduce yourself and Business? My name is Oyewale Freeman, I am the founder and C.O.O of Kitchen Prep Enterprises, an emerging Nigerian startup. I am a graduate of the University of...
You’ve most likely experimented with hashtags in the past, either on personal posts or by stringing together a few keywords in hopes of boosting a social media campaign. And yet you’ve probably wondered, is the pound symbol really necessary?
The pressure of managing your personal branding on social media can get stressful. From planning content ideas to learning new tools and trends and keeping the audience engaged, this may feel like you have plunged into a...
As technology futurist Kevin Kelly would say, right now is the best time to start a new business. Unfortunately, many potential founders, are fearful. This is not anecdotal. Between 1978 and 2012, the number of new companies declined by nearly 44 percent, according...
Starting a small business is fun and exciting — at least when you're planning it. You imagine yourself as the next Steve Jobs, inventing a product that will revolutionize the world for the better.
Spend any amount of time in entrepreneurial social media groups and you'll get a glimpse into the things that are happening in entrepreneurship. You’ll see entrepreneurs posting screenshots of five- and six-figure months. You’ll see leaders...
Your company's success depends on how well you understand your customers. Markets are broad and diverse. Unfortunately, entrepreneurs often make the mistake of not narrowing down their market to their ideal customers. As a result, they end up...

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