Key Takeaways To make your marketing strategy seamless across platforms, it's essential to craft content that aligns with each platform's vibe. Achieving cross-platform harmony requires strategic goal-setting, customized content optimization, and a mix of paid and organic efforts. Investing in digital marketing is no...
Vice President Yemi Osinbajo is projecting that the fashion industry will be one of the biggest sources of revenue to the country in the near future. “The fashion industry will be one of Nigeria’s biggest sources of revenues and I...
The Federal Government through the Central Bank of Nigeria, has commenced payment of outstanding matured FX forwards owed to various creditors. A source familiar with the development confirmed the payment on Thursday. Meanwhile, unconfirmed sources said three banks received full payment...
Just when you thought the impact of the pandemic was over, here comes an economic slowdown that is being foreshadowed by high inflation and supply chain complexities. If you are running a startup or are working in an area...
The internet boom of the 90’s ushered in the concept of e-commerce, offering the luxury of shopping from the comfort of one’s home. With access to the internet, customers can make their choices from a wide array of products...
With the right strategy and a clear sense of who your social ads will reach, it is possible to craft marketing materials that deliver an exceptional ROI. Paid social media campaigns can be one of the most potent tools at your disposal...
What does Wholesale Distributor with Olive Beauty Empire mean? Wholesale distributor means you get to buy products in bulk at a very good price and retail. Olive Beauty Empire does not control your retail price, the merits does not end...
What path is best when establishing a business? There are, arguably, two paths that an entrepreneur can take. The first being to follow the needs of the market and building a business plan on solving the world’s biggest problems...
Many people think we’re at the peak of the “creator economy,” pointing to supply saturation, overvalued tech startups and creator burnout as their central arguments. But I think we’re at the beginning. After building a technical product that has...
No two entrepreneurs have the same story. Some were born with “the gene,” and started lemonade stands early. Others found it later in life and leveraged the success and connections they built earlier in their careers to start new...

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