Wednesday, February 8, 2023
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With the rapid growth of innovation and technology recorded over the years globally, there are even more exciting new frontiers to be explored and harnessed by Nigeria’s talented and enterprising young entrepreneurs. This was the view of Vice President Yemi...
The pressure of managing your personal branding on social media can get stressful. From planning content ideas to learning new tools and trends and keeping the audience engaged, this may feel like you have plunged into a new job...
Amid the chaos that greeted the platform's decision to suspend some journalists over alleged policy violations, Twitter has again announced it will be punishing users who share links to other rival social media networks on its platform. Some of the affected platforms...
There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are...
Nigerians’ investment in Bitcoin grew by over five per cent in 2022 despite the cryptocurrency losing $562.93bn of its market value in the same year. This year, 2022, has been a bad year for BTC and other cryptocurrencies, with the...
Want to know why some brands have been increasing, instead of cutting, their SEO budgets amid all this uncertainty? Let’s take a look at how the unique strengths of search engine marketing (SEM) have helped a few discerning businesses stay afloat while...
Closing in on his Twitter megadeal, Elon Musk said Thursday his goal is to enable “healthy” debate of ideas and counter the tendency of social media to splinter into partisan “echo chambers.” The billionaire entrepreneur pursued the deal “because it...
With the right strategy and a clear sense of who your social ads will reach, it is possible to craft marketing materials that deliver an exceptional ROI. Paid social media campaigns can be one of the most potent tools at your disposal...
Social media provides new brands with an incredible opportunity to launch a new product to a highly targeted, engaged, wallet-out audience. You have access to consumers located all over the world along with the ability to target them based on...
After testing for months with limited users, microblogging site Twitter on Tuesday announced that it has rolled out its Circle feature globally, which will allow users to share their thoughts with a smaller group — up to 150 people. The...

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