If you’ve ever noticed your link posts on X (formerly Twitter) performing poorly, you’re not alone. Many Nigerian creators, marketers, and small business owners have faced the same struggle — posting great content with links that just don’t get clicks, likes, or reposts.
Now, X is testing a new feature update that could finally change that, helping creators drive more engagement even when they share external links.
What’s Changing on X
According to Nikita Bier, Head of Product at X, the platform is testing a new link experience aimed at improving engagement for creators who include links in their posts.
Before now, when users clicked on a link, X opened it in an in-app browser that completely covered the original post. This meant fewer likes, replies, and reposts — because users got distracted and forgot to interact.
With the new update, when someone clicks a link, the post now collapses to the bottom of the screen instead of disappearing. That means users can still react, reply, or repost while browsing the website.
Essentially, X wants to make link posts just as engaging as regular tweets — a huge win for content creators, bloggers, and marketers.
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Why Link Posts Struggle on X
Social media platforms typically favor content that keeps users inside the app. Each time someone clicks an external link, engagement on that post drops instantly.
In Nigeria, this has been a major issue for digital marketers, tech influencers, and online business owners who rely on X to drive traffic to their websites or YouTube channels.
Many have tried workarounds like:
- Adding links in comments or follow-up posts
- Using screenshots instead of direct links
- Posting shortened links with eye-catching visuals
This new X update could fix that — helping creators share links without losing reach or engagement.
How the New Link Feature Works
Here’s how it functions:
- When users tap a link, X still opens it in an in-app browser.
- But this time, the original post remains visible at the bottom of the screen.
- Users can like, comment, or repost while reading the linked page.
This new design helps creators get more engagement and gives X better insights into which posts truly keep users interested.
Currently, the update is being tested on iOS, with a potential rollout to Android and desktop versions soon.
How Nigerian Creators Can Maximise This Update
Even with this improved system, you’ll still need to make your posts stand out. Here are tips to optimise your link posts for maximum reach:
- Craft a powerful caption: Make your tweet meaningful even without the link. A strong hook gets more clicks.
- Use visuals: Pair your link with an image, short video, or meme for higher attention.
- Leverage Nigerian hashtags: Tags like #NigerianCreators, #DigitalMarketing, #XUpdate, and #SocialMediaTrends boost discoverability.
- Post during peak hours: The best times for Nigerian engagement are 7–9 a.m. and 7–10 p.m.
- Stay active: Reply to comments and quote reposts to keep your content circulating longer.
Why X Is Making This Change
This update is part of Elon Musk’s bigger plan to turn X into an “everything app” — a single platform for communication, finance, and entertainment.
To do that, X needs users to stay longer on the platform and interact more with creators. Allowing people to engage with posts even after clicking links is a clever way to achieve this.
For Nigerian creators, this means:
- Better post visibility
- Stronger audience relationships
- Higher potential for brand deals and monetisation
The Future of Link Sharing on X
This update could reshape how content creators and brands share content on the platform. You no longer have to choose between engagement and website traffic — now, you can have both.
For business owners, bloggers, and digital marketers in Nigeria, this change opens new doors for storytelling, community growth, and online promotion.
Still, one rule never changes: quality content wins.
The best-performing posts on X will always be those that are timely, authentic, and relatable.
The era of ignored link posts on X might finally be over.
If you’re a creator, brand, or small business in Nigeria, now’s the time to prepare your strategy. Monitor your post engagement, refine your captions, and stay updated as this feature rolls out globally.
This might just be the biggest social media engagement update of 2025 — and it could change how you connect with your audience forever.
