The Nigerian Bottling Company Limited (NBC) has launched the Youth Empowered Podcast, a groundbreaking platform under its flagship #YouthEmpowered initiative. The podcast is designed to inspire young Nigerians and equip them with the skills, knowledge, and confidence to thrive in today’s fast-changing entrepreneurial landscape.
Showcasing Bold Nigerian Startup Journeys
The first episode kicked off with an engaging conversation featuring two rising Nigerian entrepreneurs:
- Ferdinand Adimefe, Founder & CEO of Magic Carpet Studios
- Abayomi Ogunjobi, Co-Founder of PennyTree
Both entrepreneurs shared the highs, lows, and valuable lessons from their journeys in animation, technology, and finance, providing practical insights for aspiring business owners in Nigeria.
From Passion to Purpose
The Youth Empowered Podcast goes beyond storytelling. It highlights how young innovators in Nigeria are turning dreams into reality — from growing startups into thriving businesses to overcoming financial and creative challenges.
- Ferdinand Adimefe revealed how Magic Carpet Studios became one of Africa’s leading animation and storytelling companies, creating global content while training the next generation of African animators.
- Abayomi Ogunjobi explained how PennyTree is helping Nigerians and small businesses access smarter financial solutions, bridging gaps left by traditional banking systems.
The Hustle Behind Entrepreneurship
Podcast host Dara Oluwatoye emphasized why real conversations matter. Entrepreneurship isn’t always glamorous — it requires resilience, sacrifice, and adaptability.
- Ferdinand’s Advice: “Entrepreneurship is a marathon, not a sprint. Protect your dream, but also protect yourself as the dreamer.”
- Abayomi’s Advice: “Don’t get too emotional about one idea. If it’s not working, pivot, stay resilient, and surround yourself with the right people.”
Why Young Nigerians Should Tune In
The Youth Empowered Podcast is more than entertainment — it’s a resource hub for aspiring entrepreneurs in Nigeria. With each episode, listeners gain:
- Real-life success stories from Nigerian startups
- Tips on navigating challenges in business
- Motivation to build, grow, and thrive in today’s economy
Where to Listen
You can watch and listen to the Youth Empowered Podcast on:
- YouTube
- Spotify
- Apple Podcasts
Follow the conversation and updates on Instagram, Facebook, LinkedIn, and X (Twitter). Stay connected with the Nigerian Bottling Company (NBC) on Instagram for more inspiring stories.
